Elon University / Today at Elon / Live Oak's creative team is heading to Seattle for the AIGA Design Conference

Elon University / Today at Elon / Live Oak’s creative team is heading to Seattle for the AIGA Design Conference

Accompanied by Affiliate Professor of Communication Design Shannon Zener, 5 college students from Elon College attended what’s being described because the “first convention of the design group”.

Matt Newberry ’24, one among 5 college students from Elon College who shall be attending 2022 AIGA Design Conference October 20-22 in Seattle, he admits, it is arduous to pinpoint only one function of the expertise.

Whereas attending the AIGA Design Convention 2022, held October 20-22 in Seattle, Affiliate Professor Shannon Zenner and her college students encountered a well-known face, ’21’ Rachel Cifarelli. Pictured (from left) Zenner, Cifarelli, Olivia Parks ’23, Ayla Brongo ’25, Matt Newberry ’24 and Ashley Stanbro ’23.

There was a gathering with legendary graphic designers Paula Scheer and April Griemann, in addition to networking with Elon Alumna’s ’21 Rachel Cifarelli, who was additionally in attendance. He said that he left shows hosted by Radek Sidon and Kelly Anderson “extraordinarily surprised”. Plus, this was his first West Coast cruise, and even higher as a result of he tried it out with fellow members of the Stay Oak Communications artistic crew. Oh, and he received the conference-wide raffle, too.

Pressed, communication design and the twin specialization in Spanish settled on one lesson he would take with him: There’s all the time one thing to study.

“One of many major takeaways for me was the belief that studying by no means ends,” Newberry mentioned. “Even the nice designers I discovered about in my lessons – and whom I used to be additionally capable of meet on the convention – had been all nonetheless attending every session to increase their information on design-related points and techniques. It impressed me a lot, with the concept that my journey at Elon is simply the muse of my life studying”.

Elon college students had the chance to get pleasure from a number of the websites, together with the town’s most well-known landmark, the House Needle.

Be a part of Newberry in Seattle for what communication professionals name the “Design Neighborhood’s First Convention” Stay Oak fellows Olivia Parks 23, Ashley Stanbrough 23, Sidney Brown 24 and Ayla Brongo 25, in addition to Affiliate Professor of Communication Design Shannon Zenner. The group’s journey and convention registration was financially supported by the Scholar-Managed Strategic Communications Company.

For Zenner, who serves as a artistic advisor to Stay Oak school, introducing college students to the design group, whether or not working professionals or aspiring graphic designers, has plain advantages.

“Whereas we had been in Seattle, the scholars got here head to head with the world’s most influential designers, design students, historians, and others, whose work we mentioned rather a lot at school and who influenced their work instantly,” she mentioned. “In every session, college students had been uncovered to an important subjects within the area, for instance, the necessity for better inclusivity and accessibility in design, the usage of design to advertise social good and democracy, and the way designers can study to guard themselves financially and legally.”

Like Newbery, Parks was amazed by her experiences in Seattle, together with assembly Cher, the primary feminine director at common design agency Pentagram. “She’s a designer I have been wanting ahead to for years, and having the chance to inform her in particular person how inspiring her work has been to me was one thing I am going to always remember,” mentioned the Communications Design and Strategic Communications division.

Considered one of Elon’s college students attending the 2022 AIGA convention was Sydney Brown ’24 (left) who had the chance to fulfill the authors of The Black Expertise in Design: Id, Expression, and Reflection. “I had a life-changing expertise at this convention as a result of I used to be uncovered to design greater than ever and for the primary time,” she mentioned. “I noticed myself in lots of designers.”

Parks loved listening to the distinctive views shared by the designers in attendance, and felt she gained a greater understanding of the place the design profession would possibly lead her.

“Seeing firsthand what number of totally different artistic profession alternatives can be found for designers – and what number of have but to be explored – has made me very optimistic in regards to the future once I enter the skilled world after commencement this spring,” she mentioned.

Amongst these younger designers nonetheless charting their very own paths was Cifarelli, a former Stay Oak member working as a contract designer after commencement. 2021 graduate Elon served as a convention participant volunteer, facilitating on-site logistics for the occasion. Whereas convention companions work about 30 hours in the course of the four-day occasion, their registration is taken, they usually can attend convention classes free of charge.

Rachel Cifarelli ’21 (heart), Elon alumnus, joins fellow audio system onstage on the convention’s CRIT: A Stay Evaluate of Archival Work.

Cifarelli wasn’t simply within the background both. Elon alumna had the chance to function a keynote speaker in the course of the convention CRIT: A Stay Evaluate of Archive Work.

Zenner mentioned she loved the chance to share the bigger world of design together with her college students at Elon, whereas additionally getting the possibility to benefit from the convention via their new perspective. However the professor was not simply an assistant. Zener additionally introduced her new paper, “Signal, Signal, Mark In all places: Signal Printing and Designing the Native Political Area.” As a part of her exploration of the political panorama, she has collected and analyzed greater than 400 examples previously 4 years.

Elon unit sits collectively to offer a lecture on the Washington State Conference Middle.

“The curiosity and questions I obtained from my colleagues in design and design schooling let me know that others are additionally within the questions I ask and attempt to reply,” she mentioned.

The coed expertise was not restricted to the convention’s conference heart. Earlier than the convention, Zener organized for a private tour of the Seattle Public Library, the place one among her former design college students, Danny Ramirez, works as a graphic designer.


IgA, the skilled affiliation for design, presents design as knowledgeable craft, a strategic benefit, and a significant cultural drive. As the most important group of design advocates, AIGA brings collectively practitioners, fans, and sponsors to amplify the voice of design and create the imaginative and prescient for a collective future. AIGA units world requirements and moral practices, guides design schooling, evokes designers and the general public, promotes skilled improvement, and makes highly effective instruments and sources accessible to all.

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