TelevisaUnivision selects Nielsen ONE for cross-platform benchmarking

TelevisaUnivision selects Nielsen ONE for cross-platform benchmarking

The strategic settlement leverages Nielsen & Gracenote’s suite of options to boost Hispanic engagement throughout Spanish-speaking media

New YorkAnd the October 25 2022 /PRNewswire/ — Nielsen introduced in the present day that TelevisaUnivision, the worldwide chief in Spanish-language media and content material, has signed a multi-year settlement to make use of Nielsen ONE, the corporate’s multi-platform measurement answer popping out in December. As a part of the brand new settlement commencing in January 2023TelevisaUnivision will use the total suite of options underneath Nielsen ONE, together with Nielsen Advertising and marketing Cloud and Gracenote’s Superior Discovery suite. The deal permits each superior metering and planning throughout nationwide, digital, native and audio subsidiaries of TelevisaUnivision in addition to its streaming service, ViX.

Nielsen’s First Viewers Measurement makes use of huge knowledge validated by a robust people-level panel to precisely seize and report on the audiences that actually symbolize. Utilizing Nielsen’s cross-platform options, TelevisaUnivision may have an unparalleled view of marketing campaign metrics and content material utilization throughout all screens and units, enabling them to completely perceive viewer behaviors throughout all approaches and optimize campaigns for advertisers to drive enterprise outcomes.

“It’s an honor to be working with TelevisaUnivision as they proceed their transformation. As an early adopter of Nielsen ONE, we’re excited for TelevisaUnivision to really unleash the facility of illustration, cross-media measurement, and optimization with superior audiences to help their progress,” he stated. David KennyCEO of Nielsen. “We’re dedicated to offering options that present a constant, comparable, and non-duplicate view of viewers and content material consumption, with inclusion and illustration at its core.”

“Because the world’s main Spanish language media and content material firm, we’re centered on unlocking extra worth for manufacturers to achieve, interact, and delight our Spanish-speaking audiences throughout our streaming, digital and linear TV choices,” Wade DavisCEO of TelevisaUnivision. “Nielsen has all the time been a trusted supply for viewers measurement and continues to innovate because the {industry} evolves. As we proceed to broaden our portfolio throughout new platforms and geographies, we’re excited to work with Nielsen to assist construct the following technology of media measurement that represents audiences in all places.”

The flexibility to plan, optimize and measure towards superior audiences with Nielsen ONE throughout all screens will present probably the most complete view of the viewers wanted at each step of the media journey. With correct insights from Nielsen options, together with superior audiences that transcend age and gender, TelevisaUnivision will finally be in a greater place to assist advertisers join focused Hispanic audiences to Spanish language media. The Gracenote Superior Discovery extension will assist promote a extra personalised discovery expertise for its content material, leading to higher viewers interplay with exhibits and applications on TelevisaUnivision platforms.

About Nielsen

Nielsen shapes the world’s media and content material as a worldwide chief in viewers measurement, knowledge, and analytics. By understanding individuals and their behaviors throughout all channels and platforms, we empower our prospects with impartial, actionable intelligence to allow them to join and interact with their audiences – now and sooner or later. Nielsen operates worldwide in additional than 55 international locations. Be taught extra by means of www.nielsen.com And join with us on social media (Twitter, LinkedIn, Fb, Instagram).

About TelevisaUnivision, Inc.

Because the world’s main Spanish-language media and content material firm, TelevisaUnivision options the most important library of proprietary content material and industry-leading manufacturing capabilities supporting its digital and linear tv broadcast choices, in addition to its personal radio platforms. The corporate’s media portfolio consists of the top-rated broadcast networks Univision and UniMás in the USA and Las Estrellas and channel 5 in Mexico. TelevisaUnivision is house to 36 Spanish-language cable networks, together with Galavisión and TUDN, the #1 Spanish-language sports activities community within the US and Mexico. With probably the most compelling set of Spanish language sports activities rights on this planet, TelevisaUnivision has cemented its place as the house of soccer. TelevisaUnivision additionally owns and operates 59 tv stations throughout the USA and 4 broadcast channels in Mexico Related to 222 tv stations, Videocine studio, and Uforia, the house of Latin music, that includes 57 owned or operated US radio stations, dwell occasion sequence and a powerful digital sound footprint. TelevisaUnivision is house to international streaming providers ViX and Blim TV, which collectively host greater than 50,000 hours of unique, high-quality programming in Spanish from premium producers and prime expertise. The corporate’s notable digital belongings embrace Univision.com, Univision NOW, and a number of other top-rated digital apps. For extra info, go to televisaunivision.com.

The supply is Nielsen

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